Search Engine Optimization, or simply SEO, is an internet marketing strategy used to help businesses attract attention and targeted traffic to a website by way of organic placement on search engine rankings pages. Websites which rank high in the search engines tend to attract regular visitors and thus generate significantly greater number of visitors.

Getting a website on page one of the search results is the most crucial way to get attention of prospects and to promote your products and services. Showing up on top positions will give you access to a massive number of people who use the Internet daily to look for what they want online. Most Internet users usually search the first two pages of search engine results. If search engines cannot find you, neither will your prospects. It is the goal of a reliable Naples SEO expert to make sure your website and individual pages appear on the first pages of the search engine results.

When looking for an SEO specialist in Naples, you need to find someone who has the ability to improve your website’s search engine positions through process of targeting potential customers and then sending targeted traffic to your business website. A knowledgeable Naples SEO professional can utilize both on-page and off-page SEO techniques and follow strictly the major search engines approved methods. This will result in noticeable quantifiable gains which include return of investments as well as search engine ranking advancement.

When you are looking for the best Naples SEO company, you will want to be certain that they specialize in the SEO process from start to finish. Most reputable SEO companies have a team of graphic designers, web designers and content creators they work with. After a review of your website and current search engine rankings a knowledgeable SEO specialist will either optimize your website or if necessary, completely re-design the website.

It is important to make sure major search engines like Google, Yahoo and Bing index your website. On-page optimization include things like creation of keyword-rich articles and metadata, sitemap, along with internal backlinks. Using these techniques, Google and other search engines will index your website and rank your pages on top positions. And they will ensure your website is end-user and search-engine friendly.

When you choose our SEO company your project will be in trusted hands from web design to the Internet Marketing promotion stages. As soon as your website is properly optimized and starts showing on search engine, our SEO specialists will boost your search rankings to ensure your website reaches out to a wider target audience. Our SEO professional are well versed in search engine marketing, research, back-link building and leads generation, and they will endeavor to get your website to the top of search engine rankings. As a reputable search engine optimization company, we will make sure that all of the content and articles on your website are top quality and search engine optimized content.

We are experienced Naples SEO specialists, and we know and understand Naples and precisely what captures the attention of your prospective customers. We can help you acquire and maintain new and existing customers more effectively and efficiently. We are dedicated to ensuring your complete satisfaction. With help from our trusted SEO company in Naples, you will attain your online marketing goals.

This greater reliance upon information publicly available on the Internet allows for previously unseen opportunities to increase brand recognition, to solidify sales, and to establish a loyal following that continues to drive sale in the future.

The problem is that there are countless ways to drive consumers to your website. Many have prohibitive costs, while others require a constant supply of money to continue working.

The one method of marketing that works for digital marketing is search engine optimization.

SEO Naples, Florida allows for you to receive a large amount of traffic when your website ranks highly for the right keywords. Couple this with the relatively low cost to understand why this long-term investment is becoming increasingly more appealing to Naples businesses.

The thing to understand is that, for you to see results with SEO, you need to start now.

Understanding How Time Affects SEO

The unique thing about search engine optimization is that it takes a significant amount of time to see the effects of any efforts, especially when optimizing for keywords that may have a high amount of competition.

The reason it appears so sluggish concerns the number of website that search engines index, sort and list in their results. Billions of websites must not only be read, but also interpreted and run through various algorithms that allow a search engine to mathematically compute how relevant to certain keywords that a page is.

Search engines must then take every link, mention of a keyword and any other search engine signals that point towards a page. They then evaluate these separately to determine how important a page is, which further determines how high a page might appear in the search engine results for any given keyword.

This process can be likened to an agency trying to understand the relationships that each person has on a social networking website like Facebook. Imagine the countless results that computers would have to interpret, sort and then list in a meaningful way that made it easier to find a list of people who like something in particular.

The Right Time to Begin Applying SEO to Your Website

When we discuss about topics related to SEO Naples, the first thing that we let you know concerns just how important it is to begin optimization on your website as soon as possible. This ensures that your pages will begin to rank higher in a more timely manner while creating a solid foundation for any future pages that you publish.

The process of optimizing for SEO Naples involves two primary parts: on-site optimization and off-site optimization. We begin with the on-site optimization before proceeding with any efforts that involve off-site factors.

The reason we do this concerns the way that search engines typically rank websites. They begin by interpreting content on a website first. As pages rank in results, on-site factors like the bounce rate, which is how often people return to the search engine after visiting a particular page, begin to measure how relevant a page is to the search terms it ranks for.

The off-site optimization comes next. This can include everything from link building to ensuring that your website meets the criteria for certain signals that search engines try to detect from reliable authority websites, which includes things like the number of mentions that a website receives on social networking websites.

This two-part process is an ongoing event that continually takes a certain amount of work to ensure that any gains are maintained. This can include slowly building links, altering content to become more relevant and even things like optimizing your website for the best user experience.

These efforts must proceed even as your website “dances” around in the search engine results. It can take weeks, months and, very rarely, years for your website to come to a favorable position where it receives enough traffic from relevant terms.

That’s why starting SEO on your Naples-based website today ensures you’ll see the results you need n a time frame that makes them effective for your business.

First I will include some general Social Media statistics,then I’ll break it down by each Social Media network.

• Adults aged 45-54 are the fastest growing segment of social media users now. 55% of this group now have a profile on at least one social network. (State of Search). Which leads us to believe that Social Media has reached the middle age.
• Did you know that if you are a Social Media user you are 18% more likely to work out at a gym.
• You are 19% more likely to attend a sporting event and 26% more likely to dispense opinion on current events and politics(for better of worse)(TECHi)
• As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. 31% have no social media policy in place. (WordPress Hosting SEO)
• 75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s”.(Relevanza)
• Half of all social media users under age 35 follow their online friends’ product and service recommendations. (TECHi)
• 92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. (e-Strategy Trends)
• 87% of all small businesses say that Social Media helps their business(Vocus)
• Companies that generate more that 1000 Facebook likes, also receive nearly 1400 website visits a day(Hubspot)

YouTube

photo credit: Dolan Geiman

YouTube is the #2 search engine on the web making it one great resource for traffic and leads.

• 700 YouTube video links are shared on Twitter every minute (source: Relevancy Group)
• 500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group)
• 99% of US online specialty retailers use YouTube, up from 93% in 2012 (source: L2)
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
• 100 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 56 countries and across 61 languages
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
• Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

Facebook

photo credit: Vasjen Katro

With a billion active users, Facebook is a behemoth in the social media world.

• 79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya)
• Worldwide, there are over 1.19 billion active Facebook users.
• Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2)
• 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012
• Facebook users share 2.5B pieces of content on the site each day (source: Nielsen)
• 728 million people log onto Facebook daily, which represents a 25% increase from 2012
• 70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot)
• There are 874 million mobile active users which is a 45 percent increase from 2012. (Source: Facebook)
• Five new profiles are created every second.
• Facebook users are 53% female and 47% male.
• Highest traffic occurs mid-week between 1 to 3 pm.
• Photo uploads total 300 million per day.
• Average time spent per Facebook visit is 20 minutes.
• 42% of marketers report that Facebook is critical or important to their business.
• 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source:  Facebook)
• Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.

LinkedIn

Photo Credit: Alberto Pérez

With over 238 million users, LinkedIn is a great site for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities.

• 43% of US marketers have found a customer through LinkedIn (source: A Sales Guy Consulting)
• 61% of social media users primarily use LinkedIn for professional networking (source: Lab42)
• 60% of LinkedIn users have clicked on an ad on the site (source: Lab42)
• 51% of online business-to-consumer marketers use LinkedIn, compared to 83% for business-to-business (source: Brafton)
• Total number of LinkedIn users: 259 million (Source Cnet)
• Total number of LinkedIn business pages: 3 Million (Source LinkedIn)
• Average time a user spends monthly on LinkedIn: 17 Minutes (Source Mashable)
• Total number of LinkedIn endorsements: 1 billion

Twitter

Photo Credit: Andreas Eldh

• Twitter users send 500M tweets each day (source: SEC)
• 231.7 million active users on Twitter worldwide
• 5000 tweets are tweeted every second
• 3 million websites integrate with Twitter
• 50% of technology companies have acquired a customer through Twitter (source: Hubspot)
• 25% of consumers who complain about products on Facebook or Twitter expect a response withing 1 hour (source: American Express OPEN Forum)
• 69% of online business-to-consumer marketers use Twitter, compared to 80% for business-to-business (source: Brafton)

Google+

Photo Credit: Sebastián Andaur

Google+ feels like a Sahara desert right now, but you must remember that Google is in it for the long run and they starting to integrate more Google+ features into the search results. I would suggest not to ignore it or you might have to play catch up to your  competitors 5 years down the road.

• 70% of brands have presences on Google+, up 4% from Q4 2012 (source: Simply Measured)
• 41% of online business-to-consumer marketers use Google+, compared to 39% for business-to-business (source: Brafton)
• 12% of social media log ins by online retailers are with Google+ (source: Gigya)
• Facebook’s share of social logins dropped from 54% to 49% during 4Q12, while Google’s share increased from 25% to 31% (source: Janrain)

Pinterest

Photo Credit:  Roxanne Ready

• 90% of US online specialty retailers use Pinterest, up from 81% in 2012 (source: L2)
• 83.8% of luxury brands have a presence on Pinterest (source: L2)
• 69% of brands have presences on Pinterest, up 10% from Q4 2012 (source: Simply Measured)
• 25% of online US women use Pinterest, compared to 5% for men (source: Pew Research Center)
• Pinterest is 3’rd largest Social Network
• Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising.
• Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
• 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
• Pinterest generates 4x more revenue (per click) than Twitter and 27% more per click than Facebook. 
• 80% of total pinterest pins are repins.

Instagram

Photo Credit: Alistairwm

• Instagram users upload 40M photos to the site each day (source: Nielsen)
• 41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source: Simply Measured)
• 59% of brands have presences on Instagram, up 9% from Q4 2012 (source: Simply Measured)
• 17% of teens say Instagram is the most important social network, up from 12% in 2012 (source: Piper Jaffray) 

Conclusion

What social network has the most potential for your business? Where have you found success in acquiring new customers? Tell us in the comments below.

Search engines are constantly introducing updates and making algorithm changes to bring their users the most accurate and relevant results pertaining to their search. For example, if a consumer located in Los Angeles, California is looking for a dentist and types “Los Angeles dentist” into their smartphone’s search engine, it makes perfect sense that all of the results are dentist offices located in the Los Angeles area, right? Dentist offices located down I-710 in Long Beach aren’t going to be convenient to the consumer.

So, what can those dentists in Los Angeles, and local businesses all over do to get their business at the top of local search results? They can start by following these 5 local SEO tips:

1. Intelligent Keyword Research & Onsite Optimization

Selecting the correct keywords is an important part of the local search engine optimizationprocess. Each business needs to identify the search terms that will result in providing the highest quality visitors to their website or business listing.

Common sense along with keyword research will help uncover the best terms to target. Let’s use a lawyer in Chicago whose main practice area is DUI defense as an example. The term “Chicago lawyer” has a higher monthly search volume than the keyword “Chicago DUI lawyer” but that doesn’t necessarily make it the smart choice. Consumers that search for the terms specific to the practice area are higher quality visitors and have a higher likelihood to turn into a phone call, a consultation, or a client.

Once the best keyword(s) are selected it is time to make sure that the website is properly optimized for them. For the best results the keyword(s) should be used naturally in the title tags, meta description, header tags, and page content. Do not just jam the keyword(s) all over thinking that is going to work. Using the same example as above we will focus on the title tag. An acceptable title tag that includes the main keyword would be “(Lawyers Name): Your Chicago DUI Lawyer | (Site URL),” as it uses the main keyword in a natural and non-spammy way.

2. Complete Local Places Pages

It is no secret that Google+ Places, Yahoo Local, and Bing Places are three of the most important local business directory listings. These are the results that show at the top of the search engine results. If you are a local business then you want to make sure that your business is listed within these results. While many businesses do have these profiles set up, a majority of them do not have them optimized correctly.

When setting up these local business profiles, it is important to fill out all of the information. Do not leave any sections empty or incomplete. Taking the extra time to fully complete the listings will do wonders for long-term local SEO results. Upload videos, images, write a detailed business description making sure to use your keyword(s), and make sure that all of the contact details mirror those on your websites contact page. Also, don’t forget to verify the listings as instructed.

VIA [huffingtonpost.com]

The folks over at eBay Deals have just wrapped up an extensive study of smartphone mentions across major social media platforms and their results show a.

See on www.tuaw.com

1. Keyword Balance

It is no secret that including keywords within your content is one of the best ways to improve your SEO. Researching the search volume that relevant key phrases receive and implementing them within your writing is an important initial step in creating SEO friendly content.

While keyword use is important, it is also something that can be over done. When you use keywords within your writing don’t overuse them to the point that the text reads in an unnatural way. This is known as keyword overloading and it will actually have an inverse effect on your page’s search ranking. Spreading keywords strategically throughout your content and finding a healthy balance of keyword density is critical for promoting better SEO.

2. Meta Descriptions

Meta descriptions are a small summary of your content that search engines utilize to accompany the link to your page in search results. Utilizing keywords within meta descriptions improves your page’s ranking within search engines while simultaneously allowing readers to quickly understand the content’s topic.

VIA [Business 2 Community], VIA[Zopim Blog]

PR is no longer the future of SEO. It already is PR. 

SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers.

General marketers realise this. In a survey we recently conducted of 250 UK marketers, 52% said that PR and SEOwork closely together in their organisation, and a whopping 71% think their PR agencies are experts at SEO.

But how are those PR agencies performing in their newfound position as SEO experts?

A majority of those marketers, 61%, said they do not have sufficient SEO knowledge in house, so it’s no surprise they are relying on agency expertise. But it seems that many PR agencies are still playing catch up, and are potentially underserving their clients.

Recent updates to Google – with some having a significant impact, others less so – seem to be less about link building strategies and more about creating quality content that people want to share. And, although you wouldn’t expect us to say any differently, this puts PR agencies at the front of this brave new world of creating content that brands own, earn and pay for. Why? It’s in a PR agency’s DNA – telling stories that are entertaining, interesting and relevant to a specific audience, which that audience wants to tell others about.

The way in which all consumers can now be journalists, and any brand a publisher of news, has created both greater noise to cut through to reach an audience, but also a greater number of platforms and media in which to tell a client’s story. The challenge should be relished.

VIA [econsultancy.com] and [TheGuardian]

On the morning of Friday, November 15th, we woke up to a substantial one-day temperature spike on MozCast. Digging in, there were no signs of a glitch, and it seemed to hit across multiple IPs. The 30-day history looks like this:

Webmaster chatter seemed normal and Google has not confirmed an update, but soon other major flux-tracking tools showed one-day spikes. Here’s the data from SERPmetrics:

Both SERPmetrics and SERPs.com (that graph is a bit less clear, due to an unusually low-flux day earlier in the month) show the spike on November 15th, but one-day shifts are common due to measurement differences in the three tools.

Did big sites win big?

The first thing I dig into when we see a temperature spike is a set of secondary metrics that look at large-scale trends across the data set. That morning showed a solid jump in the “Big 10,” which simply represents the percentage of total search results in the set occupied by the top 10 domains (for that day):…

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here’s how to do it.

Image Optimization: Size Matters

The key to any coding or design endeavor is to get the most for the least. That is, to get everything you want visually with the least amount of code and the smallest size. Images are no different.

While admittedly I haven’t seen a direct correlation (even spurious) between image size and the ranking of images on image search, it is a factor Google uses for page speed which is a factor Google uses for rankings.

To be clear, however, the question isn’t about how small you can get your images; it’s how small you can get them while maintaining the visual aesthetic. Essentially, Google doesn’t want you to change your aesthetic; they want you to ensure that the aesthetic you want loads as quickly as possible.

I can’t tell you here how to optimize your images, as this changes with each server and site, but here are some great resources for both testing and automating compression:

This is especially important for mobile where Google understands that data is slower and people are more impatient (a bad combination).

Now that you’ve used image optimization to help increase your page speed and improve your chances at ranking, it’s time to look at image optimization from the context of ranking on image search.

Image Optimization: A Picture’s Worth

A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business to rank for image search.

Let’s take for example a lawyer. If you’re running a law site is it really going to be a benefit to rank on image search? Or is it more likely that ranking for images is simply going to create an environment where you have to spend your valuable time ensuring others aren’t taking them without permission?

On the other side of the coin are sites that generate revenue from impressions (generally ad-based). In this case, any impression is a good impression (more or less) and you’ll take traffic where you can get it. In this case it’s likely worth the risk of your images being copied in exchange for the traffic.

Assuming you’ve decided it’s beneficial for your site that you rank on image search, there are a number of areas you need to make sure to address. Let’s go through some of the major areas.

Unique Images

If you’re using stock images, it’s unlikely you’ll rank on image search. For obvious reasons Google doesn’t want to rank multiple copies of the same image any more than they want to rank multiple copies of the same content. If you’re using the same image that’s been found on a hundred other sites before you, why should yours rank?

This aspect of image optimization can especially hurt online retailers who simply use the product photos sent to them by the manufacturer – the same photo they send everyone who sells their product and has been copied by everyone who reviews it. If you want to rank on image search, use unique photos.

That said, at this time (always important to add that note) Google’s Matt Cutts has stated that using stock photos doesn’t impact web rankings (though he did seem interested in looking at it as a quality signal thanks to the guy who sent him this question):

Image Names

You need to name your images something right? If you’re naming the image for your Samsung Galaxy Nexus product page (in case you went back in time 2 years) why would you name the image wpd858932702.jpg when you could name it samsumg-galaxy-nexus.jpg? And if you need a thumbnail for your image then samsung-galaxy-nexus-tb.jpg would be a good option.

Essentially you want to help Google understand what the content of the image is in any way you can. Will Google know it’s the Galaxy Nexus and not the S4 in the person’s hand in your image? Probably not (yet) so naming the file appropriately can help steer them in the right direction.

VIA [Searchenginewatch.com]