Local SEO needs to be a key focus of a local company’s marketing plan. As the number of mobile searches continues to increase, so does the importance of being found through those mobile searches in addition to local searches performed on personal computers. Search engines are constantly introducing updates and making algorithm changes to bring their users […]
Continue Reading
Although Google’s search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favorable placement. However more often than not, “black-hat” SEO tactics do not work. What works […]
Continue Reading
PR is no longer the future of SEO. It already is PR. SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers. General marketers realise this. In a survey we recently conducted […]
Continue Reading
Was There a November 14th Google Update? On the morning of Friday, November 15th, we woke up to a substantial one-day temperature spike on MozCast. Digging in, there were no signs of a glitch, and it seemed to hit across multiple IPs. The 30-day history looks like this: Webmaster chatter seemed normal and Google has […]
Continue Reading
Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here’s how to do it.
Continue Reading